Monday, February 4, 2008

The Original La Paz Batchoy



image source: http://static.flickr.com/46/150875912_cee7d05556.jpg


Soup perks up every meal and serves as a great appetizer. Philippines has a variety of soups, among which is the La Paz Batchoy that originated in Iloilo in 1945.It is a noodle soup garnished with pork innards, crushed pork cracklings, vegetables, and topped with cracked raw egg; a truly tempting treat!

Ten Pesos (Php 10.00) in 1945 of Teodorico “Ted” Lepura started in business concept that outlived him and became the pride of Iloilo – the famous TED'S OLDTIMER LA PAZ BATCHOY. This humble beginning of the business was not deterrent to its growth but became its cutting edge.

Ted Lepura armed with a working knowledge on making La Paz Batchoy from his work with a Chinese Merchant and his savings of Php 10.00 opened his first 5x5 small stall in the public market of La Paz , Iloilo . The first stall was simply made of nipa and bamboo and husband and wife team did all the work with assistance of their children.

The only product served by TED'S OLDTIMER LA PAZ BATCHOY at the time was the “original” La Paz Batchoy. It was sold for Php 0.20 centavos in 1945. The food was served in bowls exactly one would have in its present branches. The only difference is that they now come with various sizes. To meet customer's demand for variety, they developed other batchoy products. In the late 60's new products were added such as miswa batchoy, bihon batchoy and sotanghon batchoy. Innovation brought forth by TED'S OLDTIMER LA PAZ BATCHOY have set the standards in the distinct La Paz Batchoy. All the family's effort has now bear fruit and TED'S OLD TIMER LA PAZ BATCHOY is a name to contend with and has been recognized. Among Teodoro's children only Adelfa (now Adelfa Lepura Borro) took part in the business. Adelfa was trained as cook, as well as in all aspects of the restaurant operations. She is responsible for the innovations in the business and has primarily been responsible for the growth of TED'S OLDTIMER LA PAZ BATCHOY. Under her watchful eyes, the company has slowly but surely gained market acceptance.

source: http://www.tedslapazbatchoy.com/


0 comments:

Recipe ideas can be great with love and care felt while cooking. I can't imagine how much my love one's will love this dish!